Saturday, December 5, 2009

Day 269- Saturday, December 5, 2009

Day 269:


Commercial Studio Class: Close Cut > Ad Creation Assignment

Close Cut: Shooting a product in front of a solid colour (white) background, with black cards placed around (and slightly behind) the object to frame it. Enables easy "cutting out" of object from background for photoshopping into... anything you want.

The Close Cut is really essential for commercial photography. When you see products in advertisements, quite often they're not physically photographed in front of their final background. The technique just makes isolating products easy and super fast.

So, one of our final Commercial assignments this semester is to create an ad from a close cut product. I started work at about 9 tonight; it's 3:45 am and I'm still not finished. Actually, even better than that, I just waited about 20-25 minutes (not a shred of exaggeration) for the file to save, only to find out at the end that it exceeded 4 gigs and could not save. Let's just say, 39 megapixel Hasselblads aren't ALWAYS the best, k? Their files just KIND of suck...

So, even though I couldn't finish the ad tonight, I figured I'd share. This is NOT the finished product. Lots will change. The screen capture shows the saving progress bar around 97% finished. It stayed that way for about 15 minutes.

.... sigh....

Goodnight!

... or is it Good Morning?

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